The AMC Rebel (known as the Rambler Rebel in 1967) is a midsized car produced by American Motors Corporation (AMC) from 1967 to 1970. It replaced the Rambler Classic. The Rebel was replaced by the similar AMC Matador for the 1971 model year. The Rebel was positioned as the high-volume seller in the independent automaker’s line of models.
The Rebel was available in several specialty models that included limited numbers of station wagons with special-themed trim and luxury equipment that were offered only in certain geographical areas. A high-performance, low-priced muscle car version was produced in 1970, the Machine, that is most recognized in its flamboyant white, red, and blue trim.
The Rebel is the shorter-wheelbase, intermediate-sized version of the longer-wheelbase, full-sized Ambassador line.
The Rebel was built at AMC’s West Assembly Line (along with the Ambassador) in Kenosha, Wisconsin, and in Brampton, Ontario, Canada (Bramalea – Brampton Assembly Plant).
The Rebel was also assembled from Complete Knock-down (CKD) kits under license in Europe (by Renault for 1967 only), in Mexico (by Vehiculos Automotores Mexicanos), in Costa Rica by Purdy Motor; and from Semi Knock- down kits (SKD) in Australia (by Australian Motor Industries), and in New Zealand (by Campbell Motor Industries.) Despite the Rambler name being discontinued on the Rebel in the North American market after the 1967 model year, Rebels continued to be sold in international markets under the “Rambler” brand name.